Why SEO important ?

SEO is an abbreviation of Search Engine Optimization. This is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

This makes your web site and its content attractive, relevant and visible to search engines and web searchers.

Why is this important? Consider what it would be like if no one could easily find your place of business, or even your telephone number. Most businesses could not continue for long in such a situation.

The same thing can happen with your web site if people cannot easily locate it. Traffic volume, if it existed at all, slows to a crawl. Potentially valuable customers never even know you are there.

"Wait!" you say. "I had a web site created, and the address is included in all of our advertising. Why wouldn't people be able to find it?"

Certainly, existing customers or those who are already familiar with your company should be able to find your site without any great difficulty, but this may not be the case.

Can you be sure that every potential customer has been reached by your advertising? What about the people who don't read the magazines or newspapers where you chose to place advertisements?

Did they hear the right radio station? Did they watch the right television show? Did they get one of the thousands of brochures you mailed?

So, what about the search engines? Those people could just enter a few words into a text box, click a button, and voila! There is a link to your web site. Aren't search engines wonderful?

Yes, search engines can be wonderful, and the scenario above can happen, but not without some work. This is where SEO comes in.

What is SEO?

SEO stands for search engine optimization. Search engine Optimization is the process of improving the visibility of a website or a web-page in search engines. SEO can target different kinds of searches, including Key-word search, image search, local search, video search, academic search, news search engines and industry-specific vertical search engines. This gives a presence on the web site.

As Internet marketing strategy, SEO considers how search engines work, what people are looking for, the actual search terms written in the search engines and search engines are preferred by your target audience. Optimizing a website may involve editing your content and HTML coding and associated with both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promotion of a site to increase the number of back-links or inbound links, is another SEO tactic.

The initials "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and employees who provide SEO services in the home. Search engine optimizers may offer SEO as a standalone service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source of a content site and the site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that are optimized for the purpose of exposure search.