What is SEO?

SEO stands for search engine optimization. Search engine Optimization is the process of improving the visibility of a website or a web-page in search engines. SEO can target different kinds of searches, including Key-word search, image search, local search, video search, academic search, news search engines and industry-specific vertical search engines. This gives a presence on the web site.

As Internet marketing strategy, SEO considers how search engines work, what people are looking for, the actual search terms written in the search engines and search engines are preferred by your target audience. Optimizing a website may involve editing your content and HTML coding and associated with both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promotion of a site to increase the number of back-links or inbound links, is another SEO tactic.

The initials "SEO" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and employees who provide SEO services in the home. Search engine optimizers may offer SEO as a standalone service or as part of a broader marketing campaign. Because effective SEO may require changes to the HTML source of a content site and the site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that are optimized for the purpose of exposure search.